Case Studies

From 186 screens to the shop's real flow

We built 186 screens; our live shops used about 25. How we made DiamondOar smaller and organised it around the jewellery shop's real day.

The DiamondOar team
Published: October 29, 2026
Updated: Oct 29, 2026
4 min read

We had built 186 screens. When we looked at what our live shops actually used, it was about 25. This is the story of how we made DiamondOar smaller — and better for the counter.

What we built first

We wanted DiamondOar to do everything a jewellery business might need. So we built pawning, EMI, remittance, HR, automations and much more. Each one made sense on its own. Together they made 186 screens.

Then we watched real shops use it. They used about 25 screens. Pawning, EMI, remittance, HR and automations were among the least used.

What it cost

Every unused screen was in the menu. A new cashier had to look past dozens of items to find the three they needed. Some menu items said "coming soon" — a promise to the shop that the product was not ready to keep.

It cost us too. Time spent on screens nobody opened was time not spent on the bill, old gold and credit — the places our first shop actually struggled.

What we learned

A feature list sells on paper. A shop keeps a system because the counter's day goes smoothly. Those are not the same thing.

We did not decide by opinion. We looked at which screens our live shops actually opened. About 25 of the 186 did the daily work; most of the rest sat unused. That told us more than any meeting could.

Now every new idea has to answer one question first: which step of the counter's day does it make easier? If there is no answer, it waits.

The lesson

Build for the counter's day, not for a feature list.

What we changed

We hid what shops do not use

Nothing was deleted. Screens the shops did not use are simply no longer in the way.

We removed "coming soon"

If something is not ready, it is not in the menu.

We organised everything around the real flow

The menu now follows the order the work is done in a jewellery shop:

  • Supplier → goods receipt → storage → tag → showcase → bill (with old gold) → accounts

The real flow, step by step

This is the day of a jewellery shop as we saw it at real counters. Each step hands over to the next.

1. Supplier and goods receipt

Gold and pieces arrive with the supplier's invoice. The shop checks weight and karat against it before accepting. See Receive stock from a supplier (GRN).

2. Storage

Every piece goes to a named place — safe, tray or showcase. See Set up storage locations.

3. Tag

Each piece gets its own tag, so it can be found, counted and sold without confusion. See Print tags.

4. Showcase

Pieces move from the safe to the showcase for the day, and back. See Move pieces to the showcase.

5. Bill, with old gold

The customer chooses, often brings old gold, and may pay part now and part on credit. See Bill a customer at the POS and Take old gold against a bill.

6. Accounts

The sale, the old gold and the cash reach the books, so the owner sees the day's result. See Profit & loss.

What it means for a new shop

Your team learns a short path that matches how they already work: stock comes in, goes to its place, gets a tag, goes to the showcase, is sold, and lands in the accounts. There is less to look past, and less to learn.

The Help Centre follows the same order, so the cashier can find the next step on their own. Start at the Help Centre.

Walk through the real flow with us in a 30 min Live Demo. Bring your questions and one of your real bills.

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