Losing our first jewellery shop: what we changed

எங்கே விழுந்தோமோ, அங்கேயே மீண்டும் எழுந்து நிற்கிறோம். எங்கே எங்கள் யோசனை தோற்றதோ, அதையே வேறு விதமாகத் திரும்பத் தொடங்கினோம்.
Where we fell, we stood up again — right there. Where our idea failed, we started again, differently.

Most software companies only publish success stories. This one is about the day we lost. We are writing it because a jewellery shop owner deciding on software deserves to know how a vendor behaves when things go wrong, not only when they go right.

Our first live shop left us

In 2026 our first jewellery shop went live on DiamondOar. We had worked for a long time to reach that day. A real counter, real customers, real gold.

The first weeks were hard. Bills failed in ways we had not seen in testing, and the cashiers carried the weight of it. We fixed each problem — we have written about every one of them in our first shop's billing story. But fixing was not enough. The shop later chose another vendor.

That vendor sold a one-time licence with a small yearly fee. Our yearly renewal felt like rent, and we limited how many users a shop could have. To a jeweller who buys gold to own it, paying every year for the same software did not feel right. We understand that now.

What it cost — them and us

For the shop, it cost time and patience. Cashiers had to work around problems at the counter while customers waited. The owner had to trust us through those weeks, and in the end the price did not match what the shop felt it was getting.

For us, it cost our first customer. It also cost us a belief we had held for a long time: that a product with many features would sell itself. It does not.

A lesson, not a defeat

We could have called it bad luck. Instead we went back to the counter and listened — to cashiers, to owners, to the people who weigh old gold and write credit in a book. What we heard was simple.

Price should feel like owning, not renting

A jeweller understands buying something once and keeping it. A yearly fee for every user does not.

The first two weeks at the counter decide everything

If billing is painful in the first days, the shop does not keep the system — however good the rest is.

Many shops want stock first

Billing can wait. Knowing what is in the safe and on the showcase cannot.

Old gold is money

A jewellery counter is not a supermarket till. Old gold comes in on almost every bill and must be on record.

Fewer screens, in the shop's own order

We had built far more than a shop uses. Every extra menu is one more thing a new cashier must look past.

What we fixed

Each lesson became a piece of work. These four stories tell the rest:

Our first shop went live — and billing broke at the counter: every counter problem from those first weeks, and the fix for each.
955 tagged pieces and only a handful of bills: why we made a stock-only package.
When the old gold is worth more than the bill: a real counter case we had not planned for.
From 186 screens to the shop's real flow: how we made the product smaller.

What we changed in how we sell

The price was the reason the shop gave. So we changed the way we sell, not only the software:

Pay once and own it, or pay yearly — the shop chooses.
Unlimited users. Every cashier, every salesman, the owner and the accountant.
Prices in rupees, so there is no surprise when the exchange rate moves.
Support in the shop's hours, in Tamil, Sinhala and English.
Stock loading and training included, not sold as extras.
We sit with the cashier for the first days at the counter.
A 30-day money-back guarantee.

The details are on our pricing page.

What this means for a new shop

The risk of changing software should not sit with the shop. With the money-back guarantee, if DiamondOar is not right for you in the first 30 days, you get your money back. With our team at your counter in the first days, the problems we met in our first shop are caught while we are standing next to you.

We will not promise you that nothing will go wrong. We will promise that when it does, we will say so, fix it, and learn from it — as we did here.

What we tell every new shop

Start with what you need first — often stock. Add billing when your team is ready. We will be at the counter with you.